Optimize your advertising budget. Calculate CPM (Cost Per 1,000 Impressions), Total Campaign Cost, or Ad Impressions instantly to plan effective campaigns.
CPM stands for Cost Per Mille ("mille" is Latin for thousand). It is a marketing metric used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 times the ad is displayed.
(Cost / Impressions) × 1000
(CPM × Impressions) / 1000
(Cost / CPM) × 1000
For Digital Marketers.
If you have a budget of $5,000 and the publisher's rate is $10 CPM, use this tool to quickly find out that you can purchase 500,000 impressions. This helps in negotiating rates and setting expectations.
Maximize reach per dollar.
CPM rates vary wildly by industry, country, and platform. Social media CPMs might range from $5 to $10, while premium niche websites could charge $50 or more. Lower isn't always better; higher CPM traffic often converts better.
CPC (Cost Per Click) is better for driving direct traffic and sales since you only pay when someone clicks. CPM is better for brand awareness campaigns where the goal is simply to be seen by as many people as possible.