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  • June 19th, 2024

A Case Study on the Procter & Gamble Company

The Procter & Gamble Company is a global company based in America. The headquarters of this consumer goods corporation is located in Cincinnati, Ohio. William Procter and Janes Gamble set up this company in 1837. The market capitalization of the company is $339.5 billion. This global consumer goods company is popular for manufacturing and distributing personal, home, and healthcare products. The company sells its products in 180 nations. It has five operating sections such as beauty, grooming, healthcare, homecare, and baby and family care. The company has secured the 43rd position in the US Fortune 500 list. Also, it has managed to secure 27th position among the 50 most inventive corporations in the US and secured 36th position among the 100 top effective companies. 

What is the Mission and Vision of Procter & Gamble?


The vision of the company is to be identified as the best consumer products and services organization all across the globe. The term best depicts what the corporation intends to acquire in the multinational consumer goods market. This factor also shows how the company thinks of itself compared to other corporations in the industry. Moreover, the term also depicts the abilities and possibilities of the company. 


The company aims to provide the best quality branded products and services which are premium in value for developing the lives of consumers all over the globe, now and for the upcoming generations. That is why the customers will reward the company with leadership sales, profit, and value creation entitling the people, shareholders, and the neighborhoods in which the company lives and works to grow. This mission affects the strategic direction of the organization.

Marketing Strategy of Procter & Gamble 

With the help of the marketing strategy of the company, it has been possible to analyze the marketing mix framework covering the 4 Ps product, price, place, and promotion. The company applies various marketing strategies like a proving approach, such business policies are based on Procter and Gamble’s marketing mix that leads the brand to reach the top of success. With the help of the Procter & Gamble marketing strategy, the company can secure a place in the highly competitive market and meet its business goals and purposes. 

The Website and Facebook Page of the Company

The website of the company Procter & Gamble is https://ph.pg.com/

If you visit the website of the company you will be able to get a lot of information that you should know about the company. The company also has Facebook accounts but it is not active now as the company has not given any recent updates on their Facebook page. 

What are the Strengths and Weaknesses of Procter & Gamble?

The strengths and weaknesses of Procter & Gamble are as follows: 

  • Multi brands Dominance:
    This is the most significant strength of the company. 
  • Branding:
    The company does not encourage corporate brands at the time of comparing the most significant adversaries like Johnson, Unilever, and Reckitt. 
  • Environmental Challenges:
    The two most significant challenges for the company are palm oil and deforestation for which it was criticized a lot. Due to the won’t pulp the forests were degrading and palm oil was produced from non-certified sources.
  • The Threat of Newcomers:
    There were no entry restrictions. So, any company can start this business. So, Procter & Gamble has a lot of threat of newcomers in various parts. Cavale figured out that the adversaries are selling the best quality products at reasonable rates and entering the market to grab the attention of the consumers of Procter & Gamble. Multinational companies like Nestle and Unilever also create new products and position against the products of Procter & Gamble like Sunsilk, Comfort, and Garnier. 
  • Easy to Imitate Nature of the Product:
    As per the equation of Bitter it was found that the easy to imitate nature of the products of Procter & Gamble in consumer products is supposed to be the most significant weakness of the corporation. The products of the opponents are quite similar to the products of Procter & Gamble. That is why the firm is sensitive to replicas. 

What are the Opportunities and Threats for Procter & Gamble?

The opportunities of the company are as follows: 

  • Activating Products:
    As per BusinessWire, the multinational anti-aging product market is going to be $47 billion by 2027 along with a CAGR of 5% per year. The anti-aging product market is going to be $19 billion in the U.S. That means it will present a lot of development scopes for the future of Procter & Gamble. 
  • The Feminine Care Market of India:
    The sales and marketing efforts of Procter & Game concentrates on feminine care in rural markets. That is why it creates new scopes for business expansion and sales growth. The innovation of products for rural markets will allow Procter & Gamble to enter rural markets through rates and availability. 
  • Digitization of the Beauty Market:
    By 2029, the digital beauty industry in the U.S. is going to be $160 billion along with a CAGR of 5%. There is a growing demand for digital platforms based on customer orientation, components, and end-users for beauty products. 
  • Green Business Initiatives: Beer has figured out that free business initiatives create scopes for Procter & Gamble for consumer satisfaction. For example, the raw material collected from sustainable sources like preserving the forest and palm oil from genuine sources creates a source for the company to address environmental criticism. 

The Threats to the Procter & Gamble Company are as Follows:

The big retailers possess brands 2 billion dollar input cost in 2021. The company must create a business strategy that assists the company to earn revenue from arising markets. After that, they will be able to earn revenue from the developed markets. It completely focuses on slowing down markets. The business analyst must assist the company so that it can settle the shortcomings in the developed markets. They must concentrate on the scope to avoid or reduce the harm created by the threats to the business. 


We have seen that the company operates in a dynamic environment. Though it has faced a lot of challenges, it has successfully managed to survive the modifications created by the outer business environment. The company faces a significant challenge which is the increment in the power of competition. If you are looking for someone who can help you with this case study you may feel free to contact My Assignment Writing Help


  • What is the Strategy of Procter & Gamble?

The company always stays determined by its integrated policies of superiority, productivity, constructive disruption, and an agile and accountable organizational structure. 

  • What is the Reason Behind the Success of Procter & Gamble?

Procter & Gamble is the most reliable in innumerable households and the company has been serving the people for more than 180 years. The products of the company have contested convention, led innovation, and assisted shape culture only to make life easy. That is why it has become so successful. 

  • What are the Plans of Procter & Gamble for the Future?

The company has set a new goal in September 2021 which is to attain net zero greenhouse gas emissions across its operations and supply chain, from raw material to retailer. 

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