We all know that Samsung is a popular South Korean manufacturer of electronic devices. It is based in Samsung Town, Seoul. Lee Byung-Chul founded Samsung Electronics in 1938.
But do you know the entire history of Samsung as well as its plans? If yes, go through this article about the Samsung case study in detail.
Samsung set its foot in the electronics enterprise in the late 1960s and it started to develop in the mid-1970. The founder of Samsung, Lee Byung-Chul passed away in 1987. After that Samsung was split up into five trade parties: Shinsegae Group, CJ Group, Samsung Group, Hansol Group, and Joongang Group.
Samsung had great leverage in the financial growth, legal problems, media, and culture of South Korea. The net worth of Samsung was analogous to 17% of the $1,082 billion GDP of South Korea.
Past of Samsung Electronics
1938 (Beginning of Samsung)-
- Lee Byung-Chul founded Samsung Sanghoe in 1938.
- Samsung started its journey as a small exchange company. It had only forty agents located in Su-dong. It handled dried fish, personally refined staple products, and noodles. The company became successful and the founder shifted the headquarters to Seoul in 1947.
- As soon as the Korean War started Lee was compelled to depart Seoul. He started a sugar processing factory in Busan called Cheil Jedang. Lee set up Cheil Mojik in 1954 which was the biggest woollen firm in the nation.
- Samsung then widened into various regions. Lee aimed to set up Samsung as a frontier among the huge number of companies.
- The Hyosung gathering’s organizer, Cho Hong-Jai helped another firm called Samsung Mulsan Gongsa or the Samsung Trading Corporation in 1947 along with the founder of Samsung.
- Within a few years, they got separated because of distinct management styles. In 2980 Samsung set foot in the telecommunications industry and at first, it traded only switchboards.
1987 (Death of Lee Byung-Chul)-
- Lee died in 1987. The Samsung Group was split up into four enterprise parties.
2000 (Samsung in 20th Century)
- Samsung launched an expansion hub in Warsaw, Poland in 2000. It began with set-top-box technology before shifting to TV and mobile devices. After that, the company started to be proud of Samsung Galaxy devices like Edge, Notes, and many more models.
- Samsung announced a ten-year growth system in 2010 relying on five companies. One of the companies would be bio-pharmaceuticals for which they invested 2,100 billion
- Samsung became the biggest mobile phone maker in the world in 2012 and it surpassed Nokia which had been ruling the industry since 1998.
- Samsung got a grant from the U.S. Patents in 2015 corresponding to other companies like Sony, Google, IBM, Apple, and Microsoft. It received 7,679 utility licenses in 2015.
- The company launched the Galaxy Note7 mobile phone on 2nd August 2016 and the sale of it started on 19th August in that very year. The company stopped selling smartphones due to some issues with the mobiles and called for the whole unit for assessment.
- There were some issues in the battery of the smartphones which were getting extremely warm, creating flames, and explosions. The company returned the checked units of the smartphones with a newer version. But unfortunately, the newer model of the Galaxy Note 7 contained the exact battery issue.
- The company thought of all Galaxy Note7 mobile devices all over the works on 10th October 2016 and it stopped producing this model that day.
Business Strategy of Samsung
Samsung has been applying an outstanding business policy for many years. Samsung was not so popular a few years ago just as it is now. But now the company has developed so much that it is now the main competitor of Apple Inc. According to revenue, it is the largest tech business. Now it is the seventh most important company.
Samsung follows a very unique marketing policy. It always prioritizes the altering tastes of the buyers. It has launched highly advanced devices for consumers.
We have mentioned a few business policies of Samsung below:
Samsung’s Promotional Mix
Samsung has created a good history with its mobile which has increased the brand image as well as the brand value of the company.
The company uses two strategies, Samsung Advertising Methodology, and Samsung Marketing Mix Pricing Strategy. Besides this, the other business strategy is customer support. But the variety of items is the most important part of Samsung’s promotion.
Samsung utilizes skimming prices like Apple for picking up the lofty land over its opponents. For instance, Galaxy S6 and S6 Edge are now the most popular smartphones of this brand. But when the opponents introduce any device with these features Samsung will reduce the prices and tactfully retain its customers.
Samsung is no doubt a reliable company. But it can not beat LG related to home appliances. The company also failed to beat Nikon and Canon.
Samsung is the first company that innovated the products and presented a modification among the opponents. To beat the challenge the company brought outstanding value to its products.
Samsung’s Marketing Policy
Samsung utilizes a unique marketing strategy. In some cities, Samsung only sells its product through isolated companies.
Samsung Rides High In India
Samsung is the largest mobile and TV manufacturer all over the globe.
It is the greatest versatile company in India. The company developed the 4G LTE system of Reliance Jio which is now the largest and most dynamic information system in the globe.
Samsung faces troubles from traditional distant opponents, nearby beginners, and arising Chinese companies. Samsung has always strived its best to retail its ground and win over those dangers easily. It has become 12 years since Samsung is ruling the TV industry.
Pivoting The Smartphone Wave
The Chinese company Xiaomi outperformed Samsung in December 2017.
A worker at Samsung said that the difficulties allow them to work more effectively for the consumers.
Moreover, Samsung has various ranges of mobile s- premium, medium, and affordable. That is why the company is different from others.
Buyer Is At The Center
Samsung is the growth hub all over the world that guides the way. About 10,000 designers are toiling in the study offices in India.
Samsung has a concrete brand image in India and it has provided the customers with quality products within their budget. This is one of the most reliable companies in India as it is serving for many years.
The Galaxy Note7 indeed created some issues but Samsung was not affected by it. The fact that the company took the fast move in gathering all the sold Samsung Galaxy Note 7 devices and stopping the production of the device proved how efficient and reliable the company is. The company soon launched the amazing series Galaxy S8, Note8, Galaxy S9, and S9 which bring back its brand image. The company understood their mistake and rectified it which caught the attention of the buyers.
Make For India
The company was encountering challenges from Micromax and Intex. Also, the hardware business was facing challenges from LG and Sony.
India is a great market for Samsung. Though other appliances like clothes washers, microwaves, and ice boxes were not so popular, Samsung mobiles ruled the Indian market.
Business Development in India
As of 2017, the company surpassed nearly INR 50,000 crore in contracts.
The sale of Samsung mobiles increased by 26.7% to INR 34,261 crore. The residence allowances company grew by 12% to INR 6,395.6 crore. The TV industry of the company remained stagnant at INR 4,481.2 crore.
The net worth of the company increased by 38% to INR 4,156.2 crore because of the premium quality cell phone models.
Samsung created its products keeping in mind the requirements of the Indian customers which helped to become successful and it is the primary cause of its development.
Every unit of Samsung enhanced its proximate production. The mobile phone business is the main cause that helped the company to develop its revenue by 44% in FY17 at INR 5,005.9 crore.
Samsung’s Plans For The Future
The firm has started a new experience of about INR 2,500 crore to transform its India works into a hub for the parts business. According to two officials, the amount can be increased later. To generate cell phones and batteries the company built two new parts-producing materials in India: Samsung SDI India and Samsung Display Co.
Samsung Venture Investment Corp is the investment arm of Samsung. It has built up actions in India to back up new firms in devices kit and programming associations. This part of the company will provide items to Samsung India as well as other cell phone sellers.
Samsung SDI is planning to invest another INR 900-1,000 crore and it will resolve the strategies as soon as it counsels the Center post general races.
If you want to know more you may check out the latest updates about Samsung.
We all know that Samsung is a popular smartphone company. It has become so popular due to the high-quality features of its smartphones. The wide audience consists of customers and businesses. Though Apple is a tough competitor of the company, still Samsung is grabbing customers with its mobile features. Most Samsung consumers have a long-lasting relationship with the brand and it is going to do so in the upcoming days also. The outstanding features of a Samsung mobile are the most important factor why customers tend to buy a Samsung mobile. With the help of a good product marketing strategy, the company can reach the top of success. They have good Distribution, promotion, and pricing strategies that help them to enhance their sales and revenue. Apart from mobiles they also have many more products. So, you may trust Samsung and have a great experience. Contact My Assignment Writing Help for further assistance related to this case study.
FREQUENTLY ASKED QUESTIONS
- How enormous is Samsung Electronics?
Samsung is the greatest plant of consumer electronics by income all over the globe. Samsung Electronics is the second-largest technology firm by earnings all over the globe and its market cap was located at US$ 301.65 billion, the 18th biggest all across the globe.
- What are the agendas of Samsung Company for the future?
Samsung has planned a new experience of about INR 2,500 crore to remake its India chores into a hub for the parts industry. This is said by two senior industry officials.
- What is the strategy of Samsung?
The business techniques Samsung pursues are as follows:
- Skimming Price
- Promotional Mix of Samsung
- Putting in Samsung Marketing Strategy
- Focused Pricing
- What is the weakness of Samsung’s business?
One of the most important shortcomings of Samsung is its over-reliance on the smartphone industry. Samsung has a diversified market. But still, it is dependent on the smartphone market. A large portion of its income indeed comes from the competitive smartphone market.