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  • June 19th, 2024

A Case Study On Alphabet Company

Alphabet is a company based in America. It was set up at the time of the restructuring of the Google company in October 2015. Alphabet is generally a group of companies that serves as a multi-sector holding. It enables its subordinates to work more independently than within one firm which was required for Google to remain instantaneous and creative.

In this way, Alphabet had become a parent firm for Google and previous Google subsidiaries along with Fiber, Calico, Nest, and many more from 2015. Furthermore, in Alphabet Inc. A group of Google co-founders have stuck around to be controlling shareholders.

The revenue rates of Google had been constantly increasing before as well as after the restructuring under the Alphabet umbrella. For example, the revenue of the company was 75.4 billion USD as of 2015 whereas the company has managed to increase up to 110.8 billion USD in 2017.

At the time of the first year after the creation of Alphabet Inc., the revenue of Google had been growing by 20.3% in comparison with the results gained in 2015.

That is why, we can say Google and Alphabet itself are both innovative and continuously developing firms. Among the strengths of the company, Wirtz puts light on the dominant position of the company in the online as well as mobile promotion market along with a wide promotion web as well as its powerful status as an online and mobile content provider.

One of the most significant opponents of Google, Apple introduced the iTunes platform in 2003 which managed to earn huge popularity within a short time.

But Google accepted this challenge and assumed iTunes as a prototype for the Android marketplace. Furthermore, Alphabet Inc. abides by marketing policies by creating its corporation prototype mission, strategic status, and growth data as well as a corporation prototype worth offering. In this manner, Google and Alphabet itself are continuously aiming at targeting new markets and technological developments.

A Short History Of Alphabet, Inc. – Why Did Google Become The Alphabet?

Google Inc. declared on 10th August 2015 that they are planning to create a current public holding firm named Alphabet Inc. The CEO of Google, Larry Page declared this news in a blog post on the official blog of Google.

Google is going to form Alphabet fur reorganizing Google by shifting companies from Google to Alphabet, thus setting a limit on the scope of Google.

Google would be united by more firms like X Development, Nest, Calico, Verily, Makani, Fiber, GV, and CapitalG. The product chief of Google, Sundar Puchai joined as CEO after Larry Page who was shifted to the job of supervising Alphabet with the co-founder of Google, Sergey Brin.

As per Larry Page, the primary aim behind this change is to make Google tidier, more reliable, and better. He also declared that he wishes to enhance clarity and scrutiny of what they are accomplishing as well as give himself more power over neighboring companies.

Ex-executive Eric Schmidt, who is now the Technical Advisor of the company, admitted at a seminar in 2017 that the idea for this system arrived from Warren Buffett and his Berkshire Hathaway management system a decade before. Schmidt said that it was he who encouraged Brin and Page to come across Buffett in Omaha to scrutinize how Berkshire Hathaway was a holding firm who were reliable to handle their separate firms.

Google Inc. was initially formed as the proprietor of Alphabet before being a subordinate of Alphabet. The positions were switched as soon as a placeholder subsidiary was integrated with Google. The stick of Google then shifted to the shares of Alphabet. A holding firm developing like this can be accomplished without a shareholder poll under Delaware General Corporation Law (where Alphabet is constructed). On 2nd October 2015, the restructuring process was completed. Alphabet retains Google Inc.’s stock price record and businesses under the old ticker symbols “GOOG” and “GOOGL” of Google Inc.

Page and Brin declared on 3rd December 2019 that they are going to step down from their respective jobs but would keep working for Google and have received the most votes on the board of directors. The CEO of Google, Sundar Pichai will join as CEO of Alphabet along with continuing to lead Google.

Business Expansion of Alphabet Inc.

Alphabet Inc trades as a holding company that offers advertisements, web-based search, maps, mobile operating systems, software applications, enterprise solutions, consumer content, and hardware products with the help of the subsidiaries of the company.

Moonshots Future

To define a moonshot we use X. This is the junction of a great issue, a radical answer, and breakthrough technology. The lab began with the expansion of the self-driving car of Google. We may accumulate the summary of the concept very easily: a moonshot is nothing but a lengthy picture that is very hard to obtain and we have to think about it to reach it. Businesses may use this international strategy to think of something unique from the conventional ones and grow in ways they have never thought of before.

Larry Page and Sergey Brin -The Visionaries Behind Alphabet

Larry Page as well as Serget Brin were searching for a way to make online searching more convenient. They spend a lot of time together and they both understand that there is something very common between them which is their passion for technology and aspire to make something new and unique.

They both wanted to make the core business of Google more transparent and accountable. That is why they decided to build Alphabet Inc.

Final Opinion

Google is going nowhere anytime soon. It will keep harvesting user data, custom tailor advertisements, and buying corporations for billions of dollars. For better or worse, it will resume to be the most famous search engine and take over the smart home industry, the phone industry, and the advertising industry. If you need more help to write the case study you may approach My Assignment Writing Help without a second thought.


  • What Is The Business Strategy Of Alphabet?

Through purchasing other firms, Alphabet acquires new talents, technologies, and patents and develops its products and services, authorizing the firm to develop quickly with minor endeavors. Frequently, the firm attains already completed products that thrive in prosperous industries, like YouTube.

  • Why Did Google Split Into Alphabet?

Primarily in a try to pacify investors while conserving the inventor’s outstanding idea of what their firm is. The restructuring is a response to Google’s static share cost and investor anxiousness.

  • What Are The Benefits Of Google Becoming Alphabet?

As a parent firm, Alphabet enabled Google to develop into parts beyond internet search and advertisement to be a technology empire. The corporation currently operates at a lesser threat of antitrust infringements and is also better able to account for revenue flows from different associates.

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